• ClickZ, Tuesday, February 10, 2009 2:01 PM

The small tweaks you make to your Web site to improve performance for users such as a new host or domain name may appear invisible to users but Google, Microsoft and Yahoo will see these changes as major, according to Mike Grehan. Still, e-Consultancy CEO Ashley Friedlein decided to switch to a new host, country and domain name by dropping the hyphen in its name.

In a question and answer interview with Friedlein, Grehan goes through the steps eConsultancy took to migrate the 80,000 page Web site. One of the more difficult projects was to make sure every page on the old site was redirected to its exact, or nearest equivalent, on the new site. The ones with no match got a custom 404 redirect. According to Google's Webmaster Tools, the site had nearly 70,000 inbound links, Friedlein explains, as he steps through the migration process.

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