Vertis, a provider of integrated advertising and marketing solutions, and Dynamics Direct, Inc. (DDI) a developer of personalized rich media email marketing, today announced the formation of a new
strategic marketing alliance. As part of an agreement between the companies, Vertis will integrate Dynamics Direct's personalized rich media email solutions, which utilize TV-commercial style
animation, video and audio into direct marketing campaigns on behalf of Vertis clients. Through this relationship with DDI, Vertis adds an effective new email tool to its suite of advertising and
marketing solutions that results in powerful integrated online and offline consumer communications. Dynamics Direct's rich media email campaigns, which leverage customer database information by
employing personalization techniques, enable marketers to capture their customers' attention and engage in true one-to-one dialog.
