• aimClear , Thursday, February 12, 2009 5:45 PM

Quirky, but intelligent, Marty Weintraub steps through the process of applying analytic mashups for advanced keyword research, as well as spreadsheets to steer advanced techniques for API automation.

Beginning by defining keyword research, Weintraub provides examples of sorting and aggregating keyword predictions, organic analytics and pay-per-click datasets into one spreadsheet. He serves up a partial list of sorting features that you can apply to get more information from the data. For instance, the High Organic Traffic / Low Organic Conversion report can help you "identify where organic traffic intersects with low conversion."

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