Around the Net

NHL, NBA Teams Turn On SEO

  • Brafton , Friday, February 13, 2009 4:30 PM
The National Hockey League's (NHL's) Thrashers, the National Baseball Association's (NBA's) Hawks and the Philips Arena have signed with Atlanta, Ga.-based Search Discover to improve SEO and measure results, according to Brafton.

Teams are looking to convert better search engine rankings on Google, Microsoft and Yahoo into ticket sales. The post cites a recent article in Search Engine Land that demonstrates the important of SEO for major sporting leagues. People searching for information on events often can't find start times, home game dates and more.

Read the whole story at Brafton »

Next story loading loading..