Who's Drinking Bourbon?

  • by February 17, 2009
These are the Top 10 DMAs in which adults say they drank a glass or more of bourbon in the last 30 days:

1 Memphis, Tenn.
2 Baltimore
3 Biloxi-Gulfport, Miss.
4 Louisville, Ky.
5 Knoxville, Tenn.
6 Mobile, Ala./ Pensacola (Ft. Walton Beach), Fla.
7 Nashville, Tenn.
8 Chattanooga, Tenn.
9 Huntsville/ Decatur (Florence), Ala.
10 Birmingham (Anniston and Tuscaloosa), Ala.

Who's Drinking Very Little Bourbon?

1 Laredo, Texas
2 Yuma, Ariz./ El Centro, Calif.
3 Los Angeles
4 Seattle/ Tacoma
5 Eugene, Ore.
6 Harlingen/ Weslaco/ Brownsville/ McAllen, Texas
7 Philadelphia
8 Baton Rouge, La.
9 Sioux City, Iowa
10 Beaumont/ Port Arthur, Texas

Source: MRI's Market-by-Market study, www.mediamark.com

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