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Lingerie Brand Heats Up Twitter, Facebook

  • ClickZ, Friday, February 13, 2009 4:30 PM
What would Valentine's Day be like without a little brand-to-consumer bonding on Twitter? British lingerie maker Agent Provocateur doesn't want to know. Through agency StrawberryFrog, Agent Provocateur began using Twitter in December, deploying the platform in tandem with a blog and Web video that launched around the same time. The lingerie company hasn't slowed since, according to Kate Kaye.

Kaye notes that even though Twitter's tweets are about a 140-character chirp, brands find the correct words to have that two-way conversation with consumers. She tells us "the agency is measuring engagement, traffic, sales metrics, and media attention in order to gauge results of the social media efforts."

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