Nerf Celebrates 40

  • February 13, 2009
Pawtucket, R.I., toy maker Hasbro, Inc. is celebrating the 40th anniversary of Nerf, that spongy toy some of us grew up with, with sponsorship of the 2009 Dew Tour, an action sports tour featuring skateboarding, BMX, and freestyle motocross. The Dew Tour's Festival Village will host the first Nerf Dart Tag World Championship.

Other sponsors of the Tour include Mountain Dew, Wendy's, Toyota, and PlayStation. The company this year is extending the Nerf toy line with N-Force performance-based toys, including blasters, far-flying footballs and basketball sets.--Karl Greenberg

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