Patents Suggest Analysis Finds Search Intent

SEO by the Sea , Monday, February 16, 2009 10:45 AM
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Bill Slawski believes search engines are attempting to understand the intentions behind search phrases, to show searchers the pages they believe will match the intent of the search. He points to a few patent filings for products that focus on this and suggests search engines could try to match intent through analysis of query logs.

Analyzing two patent filings from Yahoo, Slawski explains that while it's difficult to know the extent of the methods incorporated in Yahoo's search results, it's evident "the intent behind some query terms in a search can influence the types of results we receive at the major search engines." For instance, "navigational queries showing a top result with sitelinks, or a local type query showing one box or ten box map results."

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