Snapple Ads Have ATMs All Wrapped Up
Jul 18, 2000, 8:38 AM
This summer, the makers of Snapple have discovered an innovative way of advertising their product. Diebold Inc. - http://www.diebold.com -has aligned with Snapple to create the Snapple Wrap Program, which consists of covering selected automated teller machines (ATMs) in six states with a vinyl wrap that bears the logo used for labeling the fruit drinks and teas. The Snapple Wrap pilot program is designed to test how this non-traditional advertising impacts Snapple sales in traditional retail outlets, such as groceries and convenience stores.