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Snapple Ads Have ATMs All Wrapped Up

Jul 18, 2000, 8:38 AM
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This summer, the makers of Snapple have discovered an innovative way of advertising their product. Diebold Inc. - -has aligned with Snapple to create the Snapple Wrap Program, which consists of covering selected automated teller machines (ATMs) in six states with a vinyl wrap that bears the logo used for labeling the fruit drinks and teas. The Snapple Wrap pilot program is designed to test how this non-traditional advertising impacts Snapple sales in traditional retail outlets, such as groceries and convenience stores.

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