News Brief
IDG TechNetwork Partners With Collective Media
Feb 16, 2009, 8:00 AM
Online ad network IDG TechNetwork has chosen Collective Media's AMP to manage and monetize display ads across its network of technology sites.
Through AMP, IDG TechNetwork now has access to a tool to maximize high-impact branding, product launch and lead generation programs for its tech enterprise, enthusiast, and gamer/entertainment audiences.
AMP will also provide IDG TechNetwork with tools for extended, targeted reach to the high quality consumers its advertisers hope to engage.
A proprietary ad network management and targeting platform, AMP attempts to help advertisers, publishers and agencies to better target audiences, manage existing ad networks and create their own branded vertical networks.--Gavin O'Malley
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