• BNet, Thursday, February 19, 2009 9:45 AM

Omnicom and its BBDO and PHD units will suffer most from the news that General Motors and Chrysler are to cut or scale back several automobile brands. Publicis's Leo Burnett and its media group will also suffer. Coming out of the fallout less lethally injured will be Interpublic, whose agency Deutsch handles Saturn and McCann Erickson, which handles Saturn.

Jim Press, Chrysler vice chairman, says the automaker will eliminate the Dodge Durango and its sibling Chrysler Aspen on top of four car brands already planned to be cut -- the Dodge Magnum and Chrysler models Pacifica, Crossfire and PT Cruiser. GM says it is winding down the Hummer and ringing the death knell for Saturn and possibly Saab.

BBDO and PHD handle the Dodge Magnum, Durango, PT Cruiser, Aspen, Crossfire, Pacifica marketing accounts. Burnett and Publicis Media Group handle Buick, GMC and Pontiac. Independently owned Modernista is the agency for Hummer.

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