Hyundai will launch its first national advertising campaign at the Oscars, airing eight spots. Building on the momentum of Hyundai's Super Bowl advertising, Hyundai will push three initiatives during
the ABC show: a significant addition to the Hyundai Assurance program called "Hyundai Assurance Plus," the "2009 North American Car of the Year" award garnered by the Hyundai Genesis, and the launch
of the new Hyundai Genesis Coupe.
