• Advertising Age, Friday, February 20, 2009 9:45 AM

Chris Mitchell was named publisher of Conde Nast's Wired just last March. Now he has been named the new publisher at Conde Nast Traveler. Mitchell succeeds Lisa Hughes, who was named to take over sister magazine The New Yorker on Feb. 5.

In his brief reign at Wired, Mitchell pushed to make the title more appealing to luxury and fashion advertisers beyond its core business and technology customers, saying Wired should project "less belt holster, more iPhone." Last year, ad pages fell 12.5% at i>Wired, 11.2% at Traveler and 26.8% at The New Yorker.

In addition to the new vacancy atop i>Wired, there's a decision pending on the top job at Parade magazine, a Conde sibling within the Advance Publications Group. Candidates include Richard Beckman, president of the Conde Nast Media Group.

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