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Omnicom Scores HP's Media-Buying Account

  • Reuters, Monday, February 23, 2009 10:02 AM

Omnicom Group agencies have won about $150 million in advertising, marketing and media work for Hewlett-Packard after an agency review. Omnicom Media Group won HP's media planning and buying duties, which were previously handled by Publicis Groupe 's Zenith Optimedia.

Additionally, a group of Omnicom agencies, including Rapp, were awarded HP's Technology Solutions Group account, which includes a range of advertising, direct marketing, search, digital and media duties. Overall, insiders say the revenue on the accounts represents an estimated $150 million to $200 million annually.

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