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Why Longtail Keywords Make Sense

  • SEOBook, Monday, February 23, 2009 2:01 PM

You're thinking about launching a business and Web site, but your competition has years of conversion data, an older trusted site, tons of content, and thousands of organic inbound links. Sound overwhelming? Aaron Walls tells us how to pick mid-tier longtail keywords that will help you rank on the first page of search results, rather than page 2 or page 3.

Building a revenue stream from the high-ranking keywords can help you purchase more. Wall illustrates how longtail keywords have less competition, comparing the benefits with core keywords. "If I target the most competitive keywords first (without a strong competitive advantage - like a network of sites to build off, an old trusted website, a huge brand, or a strong domain name) then I might never get to self-sustaining," he writes.

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