'Real Simple' Web Site Gets a Makeover

Time Inc. lifestyle brand Real Simple today is expected to relaunch its Web site with additional content channels, features and video content.

Featuring the channels "food & recipes," "home & organizing," "beauty & fashion," "holidays & entertaining," "health," and "work & life," the new RealSimple.com includes content areas the company believes are integral to its brand.

The new home page features "Today's Tip" aimed at making readers' lives easier, accompanied by a how-to video or photograph, across all content areas from Real Simple editors. It also highlights the site's blogging network, "Simply Stated," and its most recent blog posts, and provides entry into a redesigned search feature designed to give users more control over accessing content.

"The Web site will provide consumers with more features to help them gain control over their lives," said Steve Zales, president, digital, of the lifestyle group at Time Inc.

In January, RealSimple.com garnered 17.6 million page views--up 35% over the 2008 monthly average, and 2.1 million unique visitors in January 2009--up 19% over the 2008 monthly average, according to Omniture.

Upon its relaunch, All Bran has signed on as the exclusive sponsor for the site's Health channel. Additional brand sponsors include Best Buy, Quaker, Shredded Wheat, and Purina.

RealSimple.com is also relaunching with more than 100 original "how-to" videos featuring the brand's editors and covering a wide range of topics including how to carve a turkey, how to fold a fitted sheet, how to apply eyeliner and how to make a martini.

The site will also feature written, step-by-step instructions on the same page as the video so consumers can follow along.

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