With the growth of place-based video networks, Show & Tell, an out-of-home media production company for large-scale digital billboards, sees an opportunity to expand its business. It is forming
a new division to serve as a production resource for ad agencies, brands and media buyers of digital out-of-home networks on small screens.
Show & Tell currently handles creative and
software solutions for large-scale signs, including many in Times Square. "Many marketers increasingly realize the value of the digital out-of-home space, but at the same time are hesitant to
navigate the medium's complexities. Most people just think of it as a broadcast play," says Phil Lenger, Show & Tell president.
The production company intends to leverage its expertise in the various production considerations for digital out-of-home networks, such as screen shapes and sizes; viewing distance, dwell time and spot length.
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