• Mediaweek, Tuesday, February 24, 2009 9:15 AM

With the growth of place-based video networks, Show & Tell, an out-of-home media production company for large-scale digital billboards, sees an opportunity to expand its business. It is forming a new division to serve as a production resource for ad agencies, brands and media buyers of digital out-of-home networks on small screens.

Show & Tell currently handles creative and software solutions for large-scale signs, including many in Times Square. "Many marketers increasingly realize the value of the digital out-of-home space, but at the same time are hesitant to navigate the medium's complexities. Most people just think of it as a broadcast play," says Phil Lenger, Show & Tell president.

The production company intends to leverage its expertise in the various production considerations for digital out-of-home networks, such as screen shapes and sizes; viewing distance, dwell time and spot length.

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