• Chicago Tribune, Tuesday, February 24, 2009 11 AM

This may not be what Akio Toyoda has in mind in terms of "getting out," but with strains of Dylan's "Rainy Day Women #12 & 35" ("everybody must get stoned") playing in the background, 1010 WINS news radio's Alice Stockton-Rossini asked listeners in the New York metro area this morning if they'd "gotten sloshed in [their] Snuggie" and suggested that they "Get up. Get out. Get hammered and still stay warm."

My wife wasn't sure if it was a news report or and ad for Snuggies. https://www.getsnuggie.com/flare/next In fact, it all seems to be part of an amorphous viral campaign that purportedly has the interests of an orphanage in Tanzania at heart.

The first Snuggie pub crawl evidently took place in Cincinnati in late January.

The radio report mentioned an upcoming event in Chicago, which Chicago Tribune reporter Vikki Ortiz says is the brainchild of two 20-something Internet marketing wunderkinds, David Barnes and Dan Kuthy, who were fascinated by TV ads for the "blanket with sleeves" and launched a Web site. "We thought, imagine the vision of 1,000 people walking down Clark Street wearing Snuggies -- this is what we wanted to make happen," says Kuthy.

The date of the event has been pushed back from March 21 to April 18; 2,355 people have registered as of this morning. The Web site has a pull-down menu for events in more than a dozen other major U.S. cities .

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