Research data collected in the second annual "The Direct Marketing Industry Online: Perspectives on 2001" shows that E-commerce revenues among direct marketers with offline brick-and-mortar operations
are anticipated to grow by 136% while the rest of the Web is expanding at 115%. Conducted by Millard Group and ActivMedia Research and sponsored by The Direct Marketing Association, this year's study
builds upon last year's findings and shows the trends that are emerging.
Research analysts believe that because direct marketers carefully planned their Web expansion strategies, they are more
likely than dot.coms to be successful. Currently, one-third (36%) of all direct marketers online are profitable, and this proportion is expected to rise significantly over the coming two years.
