Edmunds: Hyundai, Audi Trade Oscar For ROI
The company says that since the broadcast, Hyundai pages have received 27% more visitors compared with the comparable period during the previous week, while Audi pages have received 26% more visitors. Hyundai used its media buy during the awards show to promote its Assurance program, which lets consumers return new vehicles if they lose their job or have health-related crises; Audi touted its new Q5 crossover.
"This is proof that when you have a powerful message, television advertising still works," observed Edmunds.com CEO Jeremy Anwyl, in a release.
Hyundai's humorous spot shows the Hyundai Genesis Coupe as well as automotive executives at German and Japanese luxury brands raging about the audacity of Hyundai to bring out such a car. Edmunds says traffic to the Genesis pages have increased 86% since the ad aired.--Karl Greenberg