Budgets shouldn't determine the success or failure of a pay-per-click campaign. ClickEquations Founder and PPC expert Craig Danuloff gives Chris Crum advice on how marketers can get the most from campaigns on a limited budget in a Q&A interview.
Danuloff describes key points on topics like broad matching, phrase matching, and automatic matching. For instance, using "phrase match" effectively might require marketers to use phrases that are at least two words, but preferably three or more. The post also provides tips on finding coupons for $50-$100 in AdWords credits.