News Brief

Mobile Chocolate From Godiva

Godiva Chocolatier is launching Godiva Mobile for iPhone as well as a new site for Internet-enabled mobile devices. These new offerings complement the existing Godiva Mobile application for BlackBerry and extend Godiva to all connected mobile users.

Kimberly Land, vice president of the direct-to-consumer division of Godiva Chocolatier, says the mobile product is effective for the company during the downturn. "It allows us to stay closer to our customers and make it even easier for them to access Godiva whenever the need arises."

Developed in partnership with Digby, a mobile commerce company, Godiva Mobile for iPhone allows users to install a Godiva Mobile storefront on their iPhone or iTouch and features a shopping program as well as integration with a contact list.

Godiva Mobile for iPhone or iTouch is available for free from Apple's App Store on iPhone and iPod touch.--Karl Greenberg

Tags: food, mobile
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