• Google Conversion Room, Friday, February 27, 2009 2 PM

Tweaking content on your Web site can influence consumer behavior, writes Edward Jackson. So, marketers should become aware of the pages that need revisions. Testing pages could prove the best way to determine the ones that have a negative or a positive impact on site visitors. But with so many pages on the site, which are the best to test?

Website Optimizer could help. Jackson shows marketers how to identify the highest traffic landing pages through data found in the content section of the "Top Landing Pages" report. The report also identifies high bounce rates. He also suggests other pages to test such as those leading to a "funnel" conversion goal. He defines these as a series of pages a site visitor passes through before reaching the goal, say reaching a white paper or completing a sale.

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