News Brief
Customer Loyalty Metric to be Linked To Web Audience Measurement Data
Oct 18, 2000, 1:18 PM
Internet consulting firm Digital Idea has formed a strategic alliance with NetRatings to enable Digital Idea to link its Dialscore customer loyalty metric with Nielsen//NetRatings Web audience measurement information. The result will be an enhanced analytical service for marketers that combines attitudinal drivers of online customer loyalty with behavioral data on Internet audience size, shape and visitation patterns, giving Dialscore customers a true ROI perspective on the value of loyalty.
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