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Brick & Mortar Advertisers Growing Faster Than Dot-Coms

Oct 19, 2000, 10:50 AM
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According to a company announcement this morning, coosavings.com - a provider of e-marketing services used by offline and online advertisers to build one-to-one customer relationships - has noticed a significant shift toward the site participation of brick and mortar and click and mortar advertisers over pure-play dot-com advertisers.

Revenue reported from the Company's brick and mortar and click and mortar segments has consistently increased in the first three quarters of 2000. Dot-com programs have dramatically decreased from 64% of revenues in the first quarter of 2000 to only 41% of revenue in the quarter ended September 30, 2000.

Commenting on these results, Steven M. Golden, chairman, president and CEO of CoolSavings said the company's latest revenue breakdown is indicative of the changing Internet shopping marketplace.

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