While Jessica Bowman believes not everyone has the aptitude to become a search engine optimization (SEO) expert, she tells us how someone lacking in the experience and the skills can get the job done.
Bowman believes large companies have the most opportunities to deploy a successful SEO strategy, but typically have the most headaches trying to implement it. Among her recommendations: "You document
the process to the Nth degree so that anyone can do it, and tell them how long it would take"; using an outside search expert for limited back-up.
It's no secret tight budgets have forced more
companies to pull SEO in-house. Last month at the SMX West conference, I sat next to an SEO expert at a mid-size company who said he expects to save the company $100,000 of the $170,000 yearly spend
on SEO by pulling the job in-house.
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