• ArcherSEM.com, Wednesday, March 4, 2009 4 PM

Big brands appear to be ranking higher in search engine results on Google. Once again, this topic ignites the debate on whether Google has changed its algorithms to give larger brands an advantage over the little guys, according to ArcherSEM.com. Aaron Wall also recently hashed out the debate at SEOBook.com. Some theorize that major brands'relevancy targeting has improved.

"One of the most obvious apparent shifts with this algorithm update will be an emphasis in search saturation and off page branding [that's] possibly measured through Google's PPC engine AdWords with specific connections to their audio and TV ads," according to the post. Charts and graphs demonstrate the lift in rankings.



Editor's Note: The Search Insider newsletter you received earlier today was actually written by regular Wednesday contributor Aaron Goldman, NOT Thursday contributor Gord Hotchkiss. We regret the error.

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