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4 Yahoo Tools Rev Up Strategies

Analytics tools, reports, forecasting tools, and campaign tune-up to analyze and generate a proposal are Kastel Waserman's picks for the essential Yahoo tools that marketers should have in their strategy toolbox.

For instance, the reporting tool lets marketers compare ad, landing page and keyword performance. Waserman explains it can help identify trends you might want to repeat. The app lets marketers set parameters, so it runs, saves and emails the report automatically.

Read the whole story at Yahoo Search Marketing Blog »

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