• Search Engine Watch, Tuesday, March 10, 2009 2:30 PM

Study your competition to discover where they have local link groupings -- an Internet page where all, or most of, your competitors get incoming links, according to Ron Jones. "Then focus on bundling your site into that grouping of local links."

Jones also suggests working Twitter and mobile into your local search campaigns. He provides a link to a site with a list of those who tweet about local search. He also shares Kelsey Group stats on mobile you might want to consider when mapping future campaigns. For instance, "the percentage of mobile searches that have local intent will increase from 28% in 2008 to 35% in 2013."

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