• PPC Hero, Wednesday, March 11, 2009 4:30 PM

Google's AdWords' Placement Performance Report provides detailed information on where your ads have appeared in the Content Network and how they performed on each URL and Web site. While the report provides tons of great information, you need to know how to interpret the data, according to Joe, who provides tips.

For instance, SEO experts who optimize their Content Network performance to better target ads will want to remove sites that are under-performing. The Placement Performance Report provides stats at the URL level, and not just the domain, breaking down the information from each site by providing more details.

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