• ClickZ, Thursday, March 12, 2009 3:15 PM

Mary Bowling 's suggestions include two tools for helping marketers quickly get products and services listed online, Universal Business Listing and GetListed. While Universal Business Listing helps to distribute your business information to search platforms and business directories, GetListed identifies if your company's Web site is listed in directories. If it's not, the tool will step you through the process of submitting a listing.

Bowling also features Google Trends and Google Insights for Search. The latter provide instructions on overlaying search data on location data, according to Bowling. "For example, if you're a tennis instructor in the D.C. metro area wondering where to concentrate your AdWords spend for the upcoming season, you could use Insights for Search to help with your marketing decision by asking the tool to show you the search trends for 'tennis lessons' in Virginia, Maryland, and Washington, D.C., during the timeframe of your choosing," she writes.

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