Direct General - Cramer Krasselt
by Mar 16, 2009, 3:15 PM
Auto insurance provider, The Direct General group, tapped Cramer Krasselt as its agency of record. The Bedford Group assisted in the agency search. The assignment includes brand planning and positioning, creative, advertising, media, public relations and interactive services that will be handled out of C-K's New York office. The assignment is worth $20 million in annual billings. Direct General previously worked with several agencies, including The Buntin Group. New work is expected to debut in Q2 2009.