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Wrong Keywords Can Damage Brands

Picking the correct keywords has become critical, especially in an economy where every dollar spent in campaigns count. Laura Centore writes that there are numerous ways marketers choose incorrect keywords. Some things to avoid include selecting keywords with little or no research to back up picks, or choosing keywords based on needs and opinions without considering what customers search for.

The lack of research, external perspective and testing can also negatively impact the strategy. Leave out the internal buzz words, code names and marketing terms from SEO copy, Centore writes, and focus on words that consumers relate to.

Read the whole story at Search Engine Land »

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