• Sherpa Blog, Friday, March 13, 2009 2:31 PM

Do you have doubts that email will survive as a method to reach potential and existing customers? The rise of social media marketing on Twitter and Facebook has put that thought in marketers' heads, but MarketingSherpa Senior Analyst Sergio Balegno believes there are ways to make social media and email marketing work together.

In an interview with Sean Donahue, Balegno gives perspective on how to integrate the two channels in marketing campaigns, as well as the hidden costs behind social media. Balegno, explains that "there's the perception that social media is a low-cost tactic." While capital investments are generally low, there's a high cost associated with the human capital required to implement the campaigns.

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