Glam's Brash To Partner With Sports Blogging Network
- by Gavin O'Malley @mp_gavin, March 16, 2009
As an official member of the Brash Publisher Network, SB Nation will anchor its new sports channel, while Brash will package SB's content with premium advertising.
Launched in 2003 by DailyKos founder Markos Moulitsas, SB Nation--which also operates under the name SportsBlogs Inc.--has grown to roughly 200 individually branded Web communities, which collectively reach more than four million monthly unique visitors.
"Instead of providing all fans with a common experience, we offer distinct team and sport-specific experiences," said Jim Bankoff, CEO of SB Nation. Universal Pictures' film "Duplicity" and SuperPages.com are among the launch advertisers for the new sports channel.
For March Madness, Brash is offering a micro-blogging module on its home page, as well as to sites in the SB Nation network for real-time, filtered feeds of SB audience tweets leading up to the NCAA College Basketball Championship.
"March Madness is proving to be a strong driver for advertisers," said Samir Arora, chairman and CEO of Media publisher and ad network Glam Media.
Glam previously launched its micro-blogging product at the Oscars, with a Twitter feed sponsored by the Aveeno Nourish hair care collection.
Separately, Glam today is expected to announce plans to integrate its men's ad sales team with its broader Glam.com team to achieve what it says is a streamlined structure to benefit agencies.
Glam is also promoting Jack Rotolo to SVP, North America agency sales for all of Glam and Brash's channels in the United States and Canada.
Since its launch last October, the Brash network has grown to 50 publishers--which represent 17 million unique visitors per month, according to comScore.
Existing Brash publishers include ArtistDirect, DigitalTrends.com, eCoustics.com, InGameNow, TheCarConnection.com, SeriousWheels.com, and MonstersandCritics.com.
