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Patents That Identify Top Web Site Phrases

What if a search engine crawling your site read the content and determined the "top phrases" that describe the concepts about your site, but got it wrong? Would you want the option to make changes? William Slawski tells us about a new patent filing from Google that describes a way for Web site owners and site administrators to view top phrases assigned to their sites by a phrase-based indexing system.

The feature would allow site owners and administrators to add related phrases. This would help Google better index the Web site's pages. It's one of several Google patent filings involving phrase-based indexing, according to Slawski. He suggests owners should look more closely at their site's content to see how well topics and concepts are expressed and understood by readers, as well as indexed by search engines.

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