• aimClear, Tuesday, March 17, 2009 4:15 PM

It's the job of the SEO expert to monitor relevant client content that ranges from brands and products, to C-level executive names, intent phrases and competitors' keywords. So, Marty Weintraub show you how to build a "reputation monitoring dashboard" to monitor your clients' reputation. He writes, "You'll be able to easily build a tool where nobody can even whisper your business keywords, in a positive or negative light, without your awareness."

It all starts with Google Alerts. Add some SERP notifications by RSS feeds and you're on your way. Weintraub tells you how to monitor any newly indexed Google keyword "from the comfort of your favorite feed reader." While his long and detailed tutorial relies on free Google products, you can accomplish the same task with other tools and services such as Twitter. And if you don't mind paying for the tools, there are industry-standard tools with lots of cool features that monitor reputations, he writes.

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