News Brief
Imation Taps Olson For Memorex Brand
Mar 17, 2009, 8:50 PM
Digital storage product maker Imation has selected independent agency Olson + Co. to handle consumer marketing for its Memorex, TDK Life and XtremeMac brands. The assignment will include brand strategy, advertising, design, promotions, social media outreach and public relations.
"OLSON clearly understands how to have a conversation with an audience," said Jeff Meredith, general manager, Imation global consumer brands, in a statement. "We were impressed with OLSON's passion, creative work, retail understanding, unique brand anthropology insights, and comprehension of our brand philosophy. There is a solid fit between Imation and OLSON, and we are confident in our choice." --Aaron Baar
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