News Brief
NSA Offers New Sales Tracking Service
Mar 18, 2009, 11:53 AM
SRC, which provides geographic business intelligence technology, and NSA Media, a division of IPG's Mediabrands, jointly announced a new sales tracking service. It allows NSA Media, which provides markets with strategies to engage local consumers, with the ability to compare a clients' local media allocation with individual store sales activity over a one-week time increment.
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