• March 19, 2009

MRM Worldwide has hired Jorie Waterman in the new position of SVP, Director of Search at its New York headquarters.

Waterman will lead the New York office's search marketing strategies and search-driven content development for clients including ExxonMobil, Intel, Lunesta and the U.S. Army.

She brings more than a decade of experience in search strategy analytics, linguistic profiling and search-related product development. Waterman was most recently at Microsoft, where she was lead product planner for targeting. Her responsibilities included planning cycles for behavioral targeting, profile targeting, and re-messaging--a natural progression from her foundation in keyword research.--Tanya Irwin