"We chose to go viral with this campaign because we wanted to drive traffic to Slurpee.com," said David Morley, interactive creative director at Omnicom's FreshWorks/The Integer Group, which worked with interactive technology provider Oddcast.
The campaign is expected to run through July, and is being cross-promoted through banner ads, the Slurpee Web site, and promotional emails.--Gavin O'Malley