Advertisers Cozying Up To BT
Econsultancy, Friday, March 20, 2009 4:30 PM
The Search Engine Marketing Professionals Organization's (SEMPO's) "The State of Search Engine Marketing 2008" report shows "overwhelming interest" in behavioral targeting techniques, with three-quarters of advertisers claiming they would bid more for clicks targeted to consumers, according to John Gaffney.
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"As reported last week, North American spending on SEM for 2008 will total over $13.4 billion. Paid placement took 88 percent of that spending, or $11.9 billion," Gaffney writes. Other notable trends: SEM's "poaching budget" from other marketing channels; the widening gap between Google and other search engines.
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