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With TV Everywhere: Everybody Wins

Mark Cuban wants to know: why do people think content producers are stupid? Ad revenues are falling and DVD sales are slowing. But the per subscriber fees they are getting paid are consistently going up. This, he says, is the main reason why the concept of "TV Everywhere," outlined by Time Warner CEO Jeff Bewkes earlier this month, "is the EXACT RIGHT MODEL" for content producers, cable nets and distributors.

The idea of TV Everywhere is that a cable or satellite subscription would give users access to their cable TV from any device. It would be kind of like paying for cable TV service and getting a Sling Box (which allows users to watch their TV programming over the Internet) thrown in for free.

As Cuban notes, most people would not even notice a change. But "it would make absolutely zero sense for legit content providers to compete with the most consistent and largest source of revenue they have." Meanwhile, the TV Everywhere concept would increase the value of cable and satellite subscriptions while also increasing the value of broadband and mobile subscriptions. Everybody wins.

Read the whole story at Blog Maverick »

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