First of all, David Verklin is NOT a Luddite. The CEO of Canoe assured the audience at OMMA Hollywood of that, repeatedly, while plugging the Canoe initiative. For those who don't know, Canoe isn't an
alliance between the six largest cable companies in the U.S, accounting for 90% of total cable viewing. “We joined forces, and I want to tell you today: We get it. We’re not Luddites,
we’re not asleep at the switch. We have 18-year-olds. We get it.†Among other things, they’re working on developing “new sources of data â€" the set-top boxes spit
it out every day, and we’re going to make that available in a way that protects consumer privacy.†This will allow them to bring “addressability, interactivity, and new data
products to the television marketplace." And BTW, "the first product should be coming out within the next five weeks. “
