• March 24, 2009

Turkey is launching a tourism campaign, "Unlimited Turkey." The effort, starting this week, includes billboards in major markets, TV, and print, ads, the latter in nationwide glossies, the travel sections of leading dailies, and travel trade media.

The effort, via Oyku Agency and Global Advertising Strategies, touts Turkey as an eclectic destination with modern cities, beaches, historical landmarks and mountains that have the Old-World European charm.

"This integrated campaign will position Turkey as the go-to destination for anyone wishing to experience the history and allure of European culture," said Hasan Zongur, Director for Turkish Culture and Tourism in New York, in a release. --Karl Greenberg