MPG Wins $100 Mil. In New Business
The wins -- a consolidation of all planning duties for Boehringer Ingelheim, and planning and buying for Evian -- come soon after MPG won the Virgin Mobile and CBS Films accounts.
An MPG executive declined comment.
The agency had some Boehringer planning duties, but now handles the full spectrum for the pharma company's brands, marketed via direct-to-consumer advertising. Those include Flomax, Mirapex and Spiriva -- with the account estimated at $90 million. RJ Palmer continues to handle buying; the pharma business is considered to be partly recession-resistant.
Mineral water brand Evian is part of the Danone Groupe. MPG had already handled the company's U.S.-based yogurt business. The Evian account is estimated to be in the $10 million range.
The CBS Films account, won in February, was estimated at $100 million, with most of the spending coming in 2010. The Virgin Mobile business was estimated to be in the $15 million range.
The Carnival Cruise Lines, Jones Apparel and Swarovski accounts are also recent MPG wins.