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Disney Ties Ticket Sales To Planting A Tree In The Rain Forest

  • Promo, Thursday, March 26, 2009 11 AM
Walt Disney, meanwhile, is offering to plant a tree in the Brazilian rainforest for every ticket it sells in the U.S. during the first week run of its eco-feature "Earth," which opens nationwide on Earth Day, April 22.

The movie tells the story of climate change on the planet primarily through the experiences of three animal "families" of polar bears, African elephants and whales, Brian Quinton reports. The trees will be planted in the Atlantic Forest region of Brazil, which is about 7% of its original size and considered to be the most endangered rainforest area on the planet. Disney says that it is committed not just to planting the trees but to making sure they are maintained.

The movie is the first full-length theatrical film launched under Disney's year-old Disneynature documentary label. "We couldn't think of a better way to launch the new Disneynature banner, and to celebrate the spirit of the film and Earth Day at the same time," Walt Disney Studios chairman Dick Cook says in a release.

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