Easter Dinner Out To Be Less Eggstravagant
Restaurant sales, predominantly full-service on holidays, are projected to decline 6%.
Total sales from Easter clothing, candy, flowers, decorations, food and greeting cards are projected to dive 8%, to $13.6 billion.
Only grocery retailers and their food/beverage suppliers will benefit a bit (up a projected 3.5%, to $4.6 billion) as holiday observers stay home in droves to dine, the analysts report.
However, candy makers and other Easter-dependent marketers will be able to cushion the blow a bit because there's more selling time this year. Easter is 20 days later than it was last year (April 12 versus March 23).--Karlene Lukovitz