San Francisco-based Hot Liquid Media, Inc., the original Cup Sleeve Advertising company, has announced that it now provides cup sleeves to Noah's Bagels. Noah's Bagels now has 87 locations and will
carry a wide array of clients that Hot Liquid Media will provide via Cup Sleeve Advertising. Starting in the next few days all 87 Noah's locations will start to receive cup sleeves that promote
another Bay area company named SoftCoin, which provides the technology platform and service that enables offline brands to execute unique marketing programs and promotions with online retailers.