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Federated Media Launches MarchTweetness

Federated Media, which on Monday announced that it would aggregate executive feeds onto a Twitter page currently sponsored by Microsoft, is bringing a similar idea to the NCAA College Basketball tournament.

Called MarchTweetness, the new site lets you tweet with others who are watching the same tournament game. The site will be sponsored by telecom giant AT&T.

As VentureBeat's Eric Eldon notes, this is the second vertical site launched by Twitter and FM this week, and others are sure to follow. Eldon says this strategy, currently the only up-and-running revenue model for Twitter, is somewhat problematic for third-party developers, who are also building niche vertical sites for Twitter. The company needs to be careful about building sites that could compete with third-party offerings, Eldon says, because Twitter doesn't want to stifle innovation.

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